Découvre PMA 

La liste (presque) complète des livres que j’ai utilisé pour le processus :

• Breakthrough advertising – Eugène Schwartz
• Boron Letters – Gary Halbert
• ogilvy on advertising – David Ogilvy
• scientific advertising – Claude Hopkins
• the secret copyboarding system –  Joe Schriefer
• the adweek copywriting handbook – Joe Sugarman 
• 100m $ offer – Alex Hormozi 
• pré-suasion – Robert Cialdini 
• influence et manipulation – Robert Cialdini 
• Reframing Neuro-linguistic Programming and The Transformation of Meaning, 
• sleight of mouth, 
• models – Mark Manson 
• rhétorique – aristote  
• Apologie de socrate, 
• save the cat – Blake Snyder 
• the like switch, 
• this is marketing – seth godin, 
• permission marketing – seth godin, 
• thinking fast and slow – Daniel Kahnman
• the almanack of naval ravikant, 
• Atomic Habits – James Clear 
• Behave – Robert sapolsky, 
• « Vendre » – Jordan Belfort
• The war of art –  Steven Pressfield
• Drive – Daniel H Pink, 
• obvious Adams : the story of a successfull business man, 
• comment se faire des amis – Dale Carnegie
• Essentialism: The Disciplined Pursuit of Less, 
• flow the psychology of optimal expérience, 
• Thinking in Systems: A Primer, 
• the art of being rational – charlie Munger,
• Game Theory 101: The Complete Textbook,
• The Finite and Infinite Games – James carse, 
• Building a story brand – Donald Miller
• Sapiens – Noah Harari
• Hooked – Nir Eyal
• Anti-fragile – Nicolas Taleb, 
• The Paradox of Choice: Why More Is Less, 
• L’effet cumulé – Darren Hardy
• on writing – Stephen King, 
• Fooled by Randomness – Nassim Taleb, 
• The Richest Man in Babylon, 
• Le point de bascule – Malcom Gladwell 
• Storygrid – Shawn Coyle
• Start with why – Simon Sinek
• the anatomy of story – John Truby 
• Made to stick – Chip Heath and Dan Heath, 
• So good They Can’t Ignore You, 
• Positioning – Ray Alies, 
• Principles – Ray Dalio, 
• La vache pourpre – Seth Godin
• The Dictionary of Obscure Sorrows – John Koenig, 
• Delivering Happiness A Path to Profits Passion and Purpose, 
• Le grand livre des thérapies cognitives et comportementales